about
AFE
AFE COUPLES KNOW THAT THEIR WEDDING WEEKEND IS A ONCE-IN-A-LIFETIME OPPORTUNITY TO GO ALL OUT AND SPOIL THEMSELVES AND THEIR LOVED ONES. THEY Are generous AND WANT NOTHING BUT THE BEST SERVICE AND THE MOST AMAZING EXPERIENCES for their guests. THEY ARE READY TO CREATE An entirely nEw world, just for one night, THAT WILL BLOW EVERYONE’S MINDS AND HAVE THEM TALKING ABOUT 'THE BEST WEDDING EVER' FOR YEARS TO COME. ✨
✨They know quality comes with a price and refuse to cut corners: No cheap invitations, no sketchy transportation, no bottom-shelf drinks. There is a budget, yes, but they are ready to pay for the experience of a lifetime.
✨They are calling the shots: We want our couples to feel emboldened to make decisions in planning that work for them, not for anyone else. We work directly with our couples to create a wedding weekend that suits them.
✨Oh, and they are calling the shots together… They are both involved in the planning process. No absentee grooms (or brides!).
✨They just trust me. This is not my first, or even my two hundredth rodeo. I’ve been doing this a long time… I know what I’m doing - after all, I am Jen Ganson.
We craft one-of-a-kind PARTIES that stand the test of time.We make HISTORY, not just memories.
I’m not just a planner; I’m a fairy godmother who can pretty much read minds. I have been taking care of people and creating unforgettable weekends for over 12 years. I’m not just here to book vendors and make schedules; I’m here to be your friend, your confidant, your champion. I only work with the very best wedding professionals and never accept referral commissions. You can trust me to have your back and to ensure everything goes smoothly and beautifully. Your weekend will be a masterpiece of service and hospitality because that’s the only way I do things.
experience architect. Creative Director. Financial Advisor. Trusted Friend. Counselor. Wedding Expert.
A Fresh Event
"Working with Jen was easily the best decision we made: she is detail-oriented, responsive, insightful, and most importantly - really fun to work with."
From Elisabeth, A Fresh Event Bride:
Meet
Jen
Owner + Lead planner
Virgo Sun, Leo Moon, Libra Rising
ENFP | Enneagram 2 | Manifest generator
"Hi, my name is Jen - a young millennial living in an elder millennial’s body.
My favorite game to play with family and friends is ‘Where in the world is Jen Ganson?’. I spend most of my free time traveling to distant lands.
When I’m in the Midwest, you can find me boating with my family, trying new restaurants, and drinking whatever type of Aperol spritz is currently ‘in season’ with friends. I can be found at the gym lifting weights, or at a fancy, boutique fitness class (I’m looking at you, SoulCycle). I’m usually way behind on TV shows (but sometimes I manage to catch up), preferring to spend time with my nose in a book or, admittedly, sending TikToks to my best friend, Amanda."
Working with Jen, you can expect
✨ To spend the first half of our meetings talking about our most recent trips
✨ To receive equal amounts of sage planning wisdom and Drake lyric quotes, 'cause you only live once, that’s the motto'
✨ To leave every meeting with a smile
✨ To embrace the power of hugs, whether you want one or not
✨ To become actual, real friends after your wedding
Camille / A Fresh Event Bride
"They made our planning experience both easy and enjoyable. When friends would ask if we were stressed with planning, we could honestly say, 'No.'"
Samantha / A Fresh Event Bride
Jen is more than a planner, she is that ride or die friend that will do everything she can to make sure your day is truly YOURS.
Vanessa / A Fresh Event Bride
"After the planning shifted into coordinating, we continued to be awed by Jen's professionalism and mastery of this art of wedding."
