about
AFE
AFE COUPLES KNOW THAT THEIR WEDDING WEEKEND IS A ONCE-IN-A-LIFETIME OPPORTUNITY TO GO ALL OUT AND SPOIL THEMSELVES AND THEIR LOVED ONES. THEY Are generous AND WANT NOTHING BUT THE BEST SERVICE AND THE MOST AMAZING EXPERIENCES for their guests. THEY ARE READY TO CREATE An entirely nEw world, just for one night, THAT WILL BLOW EVERYONE’S MINDS AND HAVE THEM TALKING ABOUT 'THE BEST WEDDING EVER' FOR YEARS TO COME. ✨
✨They know quality comes with a price and refuse to cut corners: No cheap invitations, no sketchy transportation, no bottom-shelf drinks. There is a budget, yes, but they are ready to pay for the experience of a lifetime.
✨They are calling the shots: We want our couples to feel emboldened to make decisions in planning that work for them, not for anyone else. We work directly with our couples to create a wedding weekend that suits them.
✨Oh, and they are calling the shots together… They are both involved in the planning process. No absentee grooms (or brides!).
✨They just trust me. This is not my first, or even my two hundredth rodeo. I’ve been doing this a long time… I know what I’m doing - after all, I am Jen Ganson.
We craft one-of-a-kind PARTIES that stand the test of time.We make HISTORY, not just memories.
I don’t just plan weddings—I curate once-in-a-lifetime experiences for couples who value artistry, intention, and seamless execution. With over 12 years of crafting unforgettable wedding weekends, I work only with the best and never take commissions—because your vision is my only priority. I don’t chase trends or cut corners; I create elevated, effortless celebrations that feel like you. If we’re meant to work together, you already know it.
experience architect. Creative Director. Keeper of Calm. Curator of the Unforgettable.
A Fresh Event
"Working with Jen was easily the best decision we made: she is detail-oriented, responsive, insightful, and most importantly - really fun to work with."
From Elisabeth, A Fresh Event Bride:
Meet
Jen
Virgo Sun ☀️ | Leo Moon 🌙 | Libra Rising ✨
ENFP | Enneagram 2 | Manifesting Generator
I’m Jen—part experience architect, part world traveler, and fully committed to living life on my own terms.
Catching me in one place for too long is a challenge—one my friends like to call ‘Where in the world is Jen Ganson?’ When I’m not off exploring a new city, you’ll find me out on a date, diving into a new book, or experimenting in the kitchen. I love discovering the best restaurants, perfecting my own recipes, and, of course, sipping whatever version of an Aperol Spritz is currently in season.
I’m usually behind on TV but ahead of the game when it comes to great reads—and if I’m not reading, I’m probably planning my next adventure.
Working with Jen, you can expect
✨ To spend the first half of our meetings swapping stories about epic trips and bucket-list destinations.
✨ To get a perfect mix of razor-sharp planning strategy and just the right amount of pop culture wisdom.
✨ To leave every meeting feeling inspired, excited, and maybe even a little unstoppable.
✨ To embrace the power of a well-timed hug (or at least a knowing look that says, ‘we got this’).
✨ To go from planner-client to ‘let’s grab a cocktail and book another trip’ energy.
Camille / A Fresh Event Bride
"They made our planning experience both easy and enjoyable. When friends would ask if we were stressed with planning, we could honestly say, 'No.'"
Samantha / A Fresh Event Bride
Jen is more than a planner, she is that ride or die friend that will do everything she can to make sure your day is truly YOURS.
Vanessa / A Fresh Event Bride
"After the planning shifted into coordinating, we continued to be awed by Jen's professionalism and mastery of this art of wedding."
