our story
Spoiler Alert: This Didn’t Start With a Business Plan...
For a long time, I didn’t have some big, clear career plan. I worked a lot of different jobs, mostly through people I knew, and just kept saying yes to what was in front of me. But there was always a pattern. I was the one making things work. Keeping things on track. Paying attention to the details other people missed.
Event planning wasn’t intentional. Weddings came into my life and I realized pretty quickly that I was good at this. Not just the logistics, but the awareness. Knowing what needs to happen before it becomes a problem. Understanding how something should feel, not just how it should look. That was 14 years ago.
Now, A Fresh Event is the umbrella for everything I create. Events, travel, experiences. The throughline is the same. I handle things at a level where you don’t have to. You get to show up and be in it, instead of managing it.
This version of the business is more intentional. I care about how things feel just as much as how they look, and I work with people who value that too.
A Fresh Event exists because I believe people deserve to feel fully taken care of, not just planned for
Deeply A Fresh Event. Deeply Jen.
I’ve been figuring it out the whole time. In the beginning, in the middle, and even now. Not in how I care for my clients, but in how this business keeps evolving alongside me. It has shifted in ways I never could have planned, and every version has shaped how I show up, making me more thoughtful, more intuitive, and better at what I do. The one constant has been my intuition. I call it magic. It is the same energy I bring into every experience I create.
It started with naivety and a knack for figuring it out
Creative, brave, independent, humorous, and curious. Anyone who wants to create magic.
Client Vibe:
Events, travel, consulting, storytelling, and helping people step out of their comfort zones.
Services:
Right behind you, turn around! JK But, I'm everywhere you need me to be
Located:
Some Things You Probably want to Know about
human over
perfect
MEaning over
trends
Courage over
comfort
experience over aesthetics
I make it mean something.
Anyone can make things look good.
Let's be Insta Friends →
I’m curious, a little impulsive in the best way, and always paying attention.
I’ll follow a feeling. I’ll try something again just to see if I’ve changed. I don’t really believe in staying the same just because it’s comfortable.
I don’t believe in staying the same. I care about growth, awareness, and actually being fully in my life.
I want mine to be interesting. I expect the same from the people around me.
Jen Ganson, Owner + Lead Event Producer
Off the clock, I’m focused on becoming the most interesting person in the senior living facility one day.
— An afe client
"Book Jen. Do not think another minute about it. I really can't say enough about everything she did for us."
I started A Fresh Event because it felt like the natural next step at the time. I had been working under another planner for a couple of years, learning a lot, but also realizing pretty quickly that I wanted to do things differently. I didn’t have some big master plan, I just knew I was ready to try it my way, so I did.
The Beginning
2016
A few years in, I started to see the shift. The events were getting bigger, more layered, and more demanding in a way that I actually loved, and I realized I wasn’t just figuring it out as I went anymore. I had a real instinct for this, not just in how things looked, but in how they felt for the people experiencing them, and that’s when it clicked that this work was a lot more than logistics.
The Wake Up
2019
Then came COVID, and the wedding boom that followed, and if I’m being honest, it pushed me way too far. I was building something that I thought was success, something that looked right from the outside, something I thought I was supposed to want, and when I finally got there, I realized it didn’t actually feel the way I thought it would. It wasn’t what I set out to build in the first place. So I made a decision to change it, fully. I controlled burned it to the ground and started again, this time actually listening to myself instead of just chasing what I thought it needed to be.
The Rebuild
2023
And now here I am, building something that feels like what I was always trying to get to, even if I didn’t have the language for it at the time. The work challenges me, it pushes my creativity and my ability to execute at a high level, and it asks more of my clients too in the best way. It feels more honest, more intentional, and a lot more like me than anything I’ve done before.
The Becoming
2025
A Fresh Event has changed a lot over time, and it’s supposed to. Every chapter builds on the last, and every client expands what I see as possible
And the evolution will continue...
Let’s Make Magic, Shall We →
