about
AFE

At A Fresh Event, our clients see their event as a once-in-a-lifetime opportunity to create something extraordinary.

They are generous hosts who want nothing but the best for their guests. They care about every detail, not for show, but to create moments that feel effortless, thoughtful, and unforgettable.


Whether it is a milestone birthday, an intimate dinner, a multi-day destination experience, or a bold brand activation, they are ready to transform a vision into an immersive world that leaves people talking for years to come. They value creativity, precision, and radical hospitality, and they trust us to make it all happen.
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PAST EVENTS

We craft experiences people will talk about for YEARS.

What we're about

I don’t just plan events. I design once-in-a-lifetime experiences for clients who expect the best and trust me to deliver it. With more than 14 years of producing high-caliber gatherings, I invest your budget and energy where they create the greatest impact, so every detail feels intentional and every moment feels effortless. I do not chase trends or cut corners. I create elevated, unforgettable experiences that reflect exactly who you are. If we are meant to work together, you already know it.


Experience Architect. Creative Visionary. Keeper of Calm. Designer of the Unforgettable.



A Fresh Event

Planning an event that makes everyone wish they were invited?

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Meet 
Jen

Virgo Sun ☀️ | Leo Moon 🌙 | Libra Rising ✨
ENFP | Enneagram 2 | Manifesting Generator


I’m Jen — part experience architect, part world traveler, and fully committed to living life on my own terms. Catching me in one place for too long is rare, and my friends affectionately call it “Where in the world is Jen Ganson?”

When I’m not exploring a new city, you might find me pulling tarot cards, diving into an astrology chart, or surprising people with my encyclopedic stash of random trivia. I love discovering exceptional restaurants, perfecting my own recipes, and sipping the seasonal evolution of an Aperol Spritz.

I enjoy a great book when it catches my interest, but I’m just as likely to be dreaming up an event concept or planning my next adventure — maybe even yours.

✨ Expect to spend the first half of our meetings swapping stories about epic trips and bucket-list destinations.
✨ Expect a perfect mix of razor-sharp planning strategy and just the right dose of pop culture wisdom.
✨ Expect to leave every meeting feeling inspired, excited, and maybe even a little unstoppable.
✨ Expect the power of a well-timed hug or at least a knowing look that says “we’ve got this.”
✨ Expect to go from planner-client to “let’s grab a cocktail and plan the next adventure” energy.



Want more Jen? Check out my podcast with co-host Megan, of Dare to Dream Weddings:
The Planner's Passport